In some ways, yes, I know this is a giant advertisement. But that doesn't stop it from being very, very interesting.
What better way to highlight the power and accuracy of your temperature control system than to create something that completely depends on it? You can't send someone a free sample of your cooled air, but this project gives them a memorable visual representation.
Perhaps most interesting to me is the example of how commerce and the arts can support one another instead of being trapped in the either/or mindset.
Brave and creative thinking, on display.